Facial serum: What it is and how to use some recommended options

The facial serum is a cosmetic product for skin care and wrinkles. It helps improve the appearance of the face, and you can find some highly recommended ones.

The best ones tend to have a slightly higher price than conventional facial creams, but they last much longer. If you apply a small amount, it spreads well, and its effects are more potent. Additionally, you can find them in hypermarkets such as Mercadona, Lidl, pharmacies, or brands like L’Oréal, Olay, Vichy, Nezeni, or Estée Lauder, to name a few. But there are many more, and we will cover them all (both cheap and expensive options).

What is a facial serum?

For the face, we could say that a facial serum is a concentrated product. It contains the active ingredients of creams but without the greasy components that are added to give texture and volume. That is why it is more expensive. A 50 ml bottle, compared to another cosmetic product of the same size, is almost entirely made up of the active ingredient.

For example, if you buy a hyaluronic acid facial serum, it is pure or nearly pure. If it is a good brand, we could be talking about concentrations close to 20%–40%. So, evidently, the price of facial serums should be considered with this in mind.

If you look at how much these products cost, you will notice that most have a higher price compared to other products or creams. This is because their ingredients are more concentrated and go through a different transformation process, making manufacturing costs higher. This is something to keep in mind when using it, as just one drop of serum for the face spreads much more and is sufficient. With a traditional gel or cream, you need to use a significantly larger amount to achieve the same results. For example, applying a drop of hyaluronic acid serum provides long-lasting hydration for the entire face.

Differences between facial serum and facial cream

Conventional creams require oils and fats in their production to dissolve molecules so that the skin can absorb them once applied. Depending on the type of cosmetic, the substances it contains, and how its active ingredients work upon contact with the skin, creams may have a higher amount of oil and fat. The manufacturing laboratory also plays a role in this. You may have used a cream before and noticed your skin feeling greasy or oily, leaving a sticky texture. If you touch your phone or any other surface, you might leave marks. This happens because of the components added to dissolve the molecules, which are actually beneficial for facial care.

The difference between a cream and a facial serum is that the latter avoids using these substances. As a result, it usually does not leave a sticky texture or make the skin oily.

How to use a facial serum

It is very simple, and you don’t need to overthink it. The way to use a facial serum is the same as a cream, but with a much smaller amount. They usually come with a dropper to make application easier, so you shouldn’t have any issues applying a small amount directly to your face or onto your fingertip before spreading it where needed. This method is likely the simplest and most practical.

This might feel a bit unfamiliar if you are used to using moisturizing creams, as it is common to apply more product. Additionally, the texture and color are quite different. However, you only need to try it once to realize that you require a much smaller amount of facial serum on your face. The sensations it leaves are fantastic. You no longer deal with an oily finish, greasy skin, or that sticky feeling, which can be unpleasant. The serum is quickly absorbed and works amazingly well. Just a small drop of, for example, hyaluronic acid serum, spreads extensively and provides intense hydration.

Types of facial serums

This is similar to other cosmetic products. In recent years, advancements in dermocosmetic technology have led to different formats of facial serums. Now, various versions are available, and more will appear over time. However, the basic ones include:

• Emulsion
• Gel
• Fluid

Emulsion

With this formulation, you can find some well-known brands with excellent products. Some recommended options include:

Gel

Fluid

These are just a few examples to show that nowadays, almost every brand offers a facial care cosmetic that suits different skin types. Additionally, you can find it natural, affordable, and effective, but there are also very expensive options, some available only in pharmacies or specialized cosmetic stores.

Recommended facial serums

At this point, the most important thing is to find and purchase the right facial serum. Depending on your skin type—whether oily, combination, or dry—you should use different product lines. But it also depends on your goals. If you are dealing with the first signs of wrinkles, there are facial cosmetics specifically for that purpose. However, if you already have more pronounced wrinkles, which happens naturally with age, it might be better to choose an anti-aging serum that enhances the effects of hyaluronic acid with collagen, vitamin C, and various nourishing substances. So, recommending one product over another can vary greatly depending on each person.

Choosing between a fluid, emulsion, or gel depends on the brand, the current state of your skin, and the benefits you seek. But don’t worry—you can find several options and choose the one that best fits your budget and needs.

Which is the best?

We have mentioned several options, but as of today, due to its effectiveness and price as a high-end cosmetic, Nezeni Cosmetics stands out.

This is a facial serum that works exceptionally well for all skin types, especially if you notice more expression lines appearing daily. The Nezeni Anti-Aging Botox Effect Serum contains a small selection of ingredients—only those necessary to be highly effective as an anti-aging treatment, reducing wrinkles and promoting facial rejuvenation thanks to its high percentage of active ingredients such as Argireline and hyaluronic acid.

The important thing is not just that its formula includes plant extracts, but that the ones used are truly effective while adhering to regulated concentrations without adding preservatives or irritating substances. In this case, Nezeni’s serum meets these criteria 100%.

How to choose a facial serum?

Currently, regulations allow for specific percentages of active ingredients to preserve the skin benefits while preventing concentrations that could be harmful.

In general, all facial serums comply with these regulations, but most do not consider the use of multiple cosmetics together, known as the combined effect. This means that in practice, you could use a cream that contains a regulated amount of hyaluronic acid or alcohols, but when combined with another product, the total concentration could exceed the allowed limit.

This is why we say that Nezeni Serum is the best choice. Its composition is well below the regulatory limits set by health authorities, and if you use it alongside their other anti-aging products in your beauty routine, you will never exceed these limits, as if you were using a single product. You will have the security of using the best for your skin while avoiding long-term adverse reactions.